What is Data Visualization and Why is It Important? - GeeksforGeeks (2024)

Before jumping into the term “Data Visualization”, let’s have a brief discussion on the term “Data Science” because these two terms are interrelated. But how? Let’s understand. So, in simple terms, “Data Science is the science of analyzing raw data using statistics and machine learning techniques to conclude that information“. But do you know what is Data Science Pipeline? First, we will understand the basics of Data Visualization & will see why is it important before moving to the Data Science Pipeline.

What is Data Visualization?

Data visualization is the graphical representation of information and data in a pictorial or graphical format (Visualization of Data could be: charts, graphs, and maps). Data visualization tools provide an accessible way to see and understand trends, patterns in data, and outliers. Data visualization tools and technologies are essential to analyzing massive amounts of information and making data-driven decisions. The concept of using pictures is to understand data that has been used for centuries. General types of data visualization are Charts, Tables, Graphs, Maps, and Dashboards.

What is Data Visualization and Why is It Important? - GeeksforGeeks (1)

Categories of Data Visualization

Performing accurate visualization of data is very critical to market research where both numerical and categorical data can be visualized, which helps increase the impact of insights and also helps in reducing the risk of analysis paralysis. So, data visualization is categorized into the following categories:

Data Visualization Categories

  • Numerical Data
  • Categorical Data

Let’s understand the visualization of data via a diagram with its all categories.

What is Data Visualization and Why is It Important? - GeeksforGeeks (2)

To read more on this refer to: Categories of Data Visualization

Why is Data Visualization Important?

Let’s take an example. Suppose you compile visualization data of the company’s profits from 2013 to 2023 and create a line chart. It would be very easy to see the line going constantly up with a drop in just 2018. So you can observe in a second that the company has had continuous profits in all the years except a loss in 2018. It would not be that easy to get this information so fast from a data table. This is just one demonstration of the usefulness of data visualization. Let’s see some more reasons why visualization of data is so important.

1. Data Visualization Discovers the Trends in Data

The most important thing that data visualization does is discover the trends in data. After all, it is much easier to observe data trends when all the data is laid out in front of you in a visual form as compared to data in a table. For example, the screenshot below on Tableau demonstrates the sum of sales made by each customer in descending order. However, the color red denotes loss while grey denotes profits. So it is very easy to observe from this visualization that even though some customers may have huge sales, they are still at a loss. This would be very difficult to observe from a table.

What is Data Visualization and Why is It Important? - GeeksforGeeks (3)

2. Data Visualization Provides a Perspective on the Data

Visualizing Data provides a perspective on data by showing its meaning in the larger scheme of things. It demonstrates how particular data references stand concerning the overall data picture. In the data visualization below, the data between sales and profit provides a data perspective concerning these two measures. It also demonstrates that there are very few sales above 12K and higher sales do not necessarily mean a higher profit.

What is Data Visualization and Why is It Important? - GeeksforGeeks (4)

3. Data Visualization Puts the Data into the Correct Context

It isn’t easy to understand the context of the data with data visualization. Since context provides the whole circ*mstances of the data, it is very difficult to grasp by just reading numbers in a table. In the below data visualization on Tableau, a TreeMap is used to demonstrate the number of sales in each region of the United States. It is very easy to understand from this data visualization that California has the largest number of sales out of the total number since the rectangle for California is the largest. But this information is not easy to understand outside of context without visualizing data.

What is Data Visualization and Why is It Important? - GeeksforGeeks (5)

4. Data Visualization Saves Time

It is definitely faster to gather some insights from the data using data visualization rather than just studying a chart. In the screenshot below on Tableau, it is very easy to identify the states that have suffered a net loss rather than a profit. This is because all the cells with a loss are coloured red using a heat map, so it is obvious states have suffered a loss. Compare this to a normal table where you would need to check each cell to see if it has a negative value to determine a loss. Visualizing Data can save a lot of time in this situation!

What is Data Visualization and Why is It Important? - GeeksforGeeks (6)

5. Data Visualization Tells a Data Story

Data visualization is also a medium to tell a data story to the viewers. The visualization can be used to present the data facts in an easy-to-understand form while telling a story and leading the viewers to an inevitable conclusion. This data story, like any other type of story, should have a good beginning, a basic plot, and an ending that it is leading towards. For example, if a data analyst has to craft a data visualization for company executives detailing the profits of various products, then the data story can start with the profits and losses of multiple products and move on to recommendations on how to tackle the losses.

To find out more points please refer to this article: Why is Data Visualization so Important?

Now, that we have understood the basics of Data Visualization, along with its importance, now will be discussing the Advantages, Disadvantages and Data Science Pipeline (along with the diagram) which will help you to understand how data is compiled through various checkpoints.

What is Data Science?

Data Science is a field that focuses on extracting insights using different techniques for Statistics, Mathematics, Computer Science, etc. The objective of data science is to provide valuable insight to understand patterns and take efficient decisions.

You can also refer to this to learn more about Data Science: What is Data Science?

Data Science Pipeline

In simple words, a pipeline in data science is “a set of actions which changes the raw (and confusing) data from various sources (surveys, feedback, list of purchases, votes, etc.), to an understandable format so that we can store it and use it for analysis.”

The Pipeline in Data Science also represents numerous stages that go through will processing data, they include the following list:

  1. Fetching/Obtaining the Data
  2. Scrubbing/Cleaning the Data
    • Examining Data
      • Identifying Errors
      • Identifying Missing Values
      • Identifying Corrupt Records
    • Cleaning of Data
      • Replace or fill in missing values/errors
  3. Exploratory Data Analysis or EDA
  4. Modeling the Data
  5. Interpreting the Data
  6. Revision

What is Data Visualization and Why is It Important? - GeeksforGeeks (7)

The picture below also explains how raw data undergoes different stages within a pipeline:

What is Data Visualization and Why is It Important? - GeeksforGeeks (8)

Let’s now discuss some of the Advantages & Disadvantages of Data Visualization.

Advantages of Data Visualization

1. Better Agreement: In business, for numerous periods, it happens that we need to look at the exhibitions of two components or two situations. A conventional methodology is to experience the massive information of both circ*mstances and afterward examine it. This will take a great deal of time.

2. A Superior Method: It can tackle the difficulty of placing the information of both perspectives into the pictorial structure. This will unquestionably give a superior comprehension of the circ*mstances. For instance, Google patterns assist us with understanding information identified with top ventures or inquiries in pictorial or graphical structures.

3. Simple Sharing of Data: With the representation of the information, organizations present another arrangement of correspondence. Rather than sharing cumbersome information, sharing the visual data will draw in and pass on across the data which is more absorbable.

4. Deals Investigation: With the assistance of information representation, a salesman can, without much of a stretch, comprehend the business chart of items. With information perception instruments like warmth maps, he will have the option to comprehend the causes that are pushing the business numbers up just as the reasons that are debasing the business numbers. Information representation helps in understanding the patterns and different variables like sorts of clients keen on purchasing, rehash clients, the impact of topography, and so forth.

5. Discovering Relations Between Occasions: A business is influenced by a lot of elements. Finding a relationship between these elements or occasions encourages chiefs to comprehend the issues identified with their business. For instance, the online business market is anything but another thing today. Each time during certain happy seasons, like Christmas or Thanksgiving, the diagrams of online organizations go up. Along these lines, state if an online organization is doing a normal $1 million business in a specific quarter and the business ascends straightaway, at that point they can rapidly discover the occasions compared to it.

6. Investigating Openings and Patterns: With the huge loads of information present, business chiefs can discover the profundity of information regarding the patterns and openings around them. Utilizing information representation, the specialists can discover examples of the conduct of their clients, subsequently preparing them to investigate patterns and open doors for business.

Disadvantages of Data Visualization

  1. Can be time-consuming: Creating visualizations can be a time-consuming process, especially when dealing with large and complex datasets. This can slow down the machine learning workflow and reduce productivity.
  2. Can be misleading: While data visualization can help identify patterns and relationships in data, it can also be misleading if not done correctly. Visualizations can create the impression of patterns or trends that may not exist, leading to incorrect conclusions and poor decision-making.
  3. Can be difficult to interpret: Some types of visualizations, such as those that involve 3D or interactive elements, can be difficult to interpret and understand. This can lead to confusion and misinterpretation of the data.
  4. May not be suitable for all types of data: Certain types of data, such as text or audio data, may not lend themselves well to visualization. In these cases, alternative methods of analysis may be more appropriate.
  5. May not be accessible to all users: Some users may have visual impairments or other disabilities that make it difficult or impossible for them to interpret visualizations. In these cases, alternative methods of presenting data may be necessary to ensure accessibility.

Data Visualization Tools

The following are the 10 best Data Visualization Tools

  1. Tableau
  2. Looker
  3. Zoho Analytics
  4. Sisense
  5. IBM Cognos Analytics
  6. Qlik Sense
  7. Domo
  8. Microsoft Power BI
  9. Klipfolio
  10. SAP Analytics Cloud

To find out more about these tools please refer to this article: Best Data Visualization Tools

Top Data Visualization Libraries Available in Python, R, and Javascript

The following are the top Data Visualization Libraries

  • Python:
    • Matplotlib
    • Plotly
    • ggplot
    • Seaborn
    • Altair
    • Geoplotlib
    • Bokeh
  • R:
    • ggplot2
    • Plotly
    • Leaflet
    • Esquisse
    • Lattice
  • Javascript:
    • D3.js
    • Chart.js
    • Plotly

To find out more about these libraries please refer to this article: Top Libraries for Data Visualization

Frequently Asked Questions on Data Visualization

What are the key benefits of Data Visualization?

Consider these five advantages of data visualization:

  • Visualized Data Is Processed Faster. …
  • Data Visualization Dashboards Support Visual Learners. …
  • Data visualization tools show insights that may be missed in traditional reports.
  • Data visualization gives actionable items.
  • Data visualization increases productivity and sales.

Why is Data Visualization?

Data visualizationhelps to tell stories by curating data into a form easier to understand, highlighting the trends and outliers. A good visualization tells a story, removing the noise from data and highlighting useful information.

What are the different types of Data Visualization?

Common categorization of Data Visualisation is given below –

  • Charts
  • Tables
  • Graphs
  • Maps
  • Infographics
  • Dashboards

What are Data Visualization tools?

There are lots of tools to visualize your data. Most of them are javascript libraries because the power of modern web browsers allows you to create magnificent visuals with some imagination.

Last Updated : 08 Feb, 2024

Like Article

Save Article


Aggregate functions in SQL


SQL Query to Export Table from Database to CSV File

Share your thoughts in the comments

Please Login to comment...

What is Data Visualization and Why is It Important? - GeeksforGeeks (2024)


What is data visualization and why it is important? ›

Data visualization is the practice of translating information into a visual context, such as a map or graph, to make data easier for the human brain to understand and pull insights from. The main goal of data visualization is to make it easier to identify patterns, trends and outliers in large data sets.

What is data visualisation geeks for geeks? ›

Data visualization is the graphical representation of information and data in a pictorial or graphical format (Visualization of Data could be: charts, graphs, and maps). Data visualization tools provide an accessible way to see and understand trends, patterns in data, and outliers.

Why it is important to use data visualization as a first step in a machine learning problem? ›

Visualizing data effectively is crucial in the field of machine learning. It helps to understand the structure, distribution, and patterns of the data, There are various ways to visualize data, such as bar charts, line graphs, scatter plots, and heat maps.

What are the 4 main visualization types? ›

So we'll start off with four basic chart types, one for each of these value-encoding means.
  • Bar chart. In a bar chart, values are indicated by the length of bars, each of which corresponds with a measured group. ...
  • Line chart. ...
  • Scatter plot. ...
  • Box plot.

What are the three main goals of data visualization? ›

The utility of data visualization can be divided into three main goals: to explore, to monitor, and to explain. While some visualizations can span more than one of these, most focus on a single goal.

What is most important when it comes to data visualization? ›

Good data visualization should communicate a data set clearly and effectively by using graphics. The best visualizations make it easy to comprehend data at a glance. They take complex information and break it down in a way that makes it simple for the target audience to understand and on which to base their decisions.

How do you explain data Visualisation? ›

Data visualization is the process of using visual elements like charts, graphs, or maps to represent data. It translates complex, high-volume, or numerical data into a visual representation that is easier to process. Data visualization tools improve and automate the visual communication process for accuracy and detail.

What is the goal of visualization? ›

Visualization is a useful technique that helps you reach your goals and live your dreams. It works by getting your mind and body ready for what you want to happen – and, just like exercise, the more you do it, the stronger it becomes.

What are four reasons why is data visualization important? ›

The importance of Data visualization is – analyzing complex data, identifying patterns, and extracting valuable insights. Simplifying complex information and presenting it visually enables decision-makers to make informed and effective decisions quickly and accurately.

What is the importance of data visualization to you as a student? ›

While it makes data easier to comprehend, data visualization helps us detect patterns and trends faster and in a more visually appealing way.

What is the conclusion of data visualization? ›

This gives business leaders a clear insight into business performance and needs for further strategies. Data visualization allows decision makers to make sense out of the visible patterns and parallel operations in terms of the overall business performance.

What are the 3 C's of visualization? ›

The three Cs of data visualization are correlation, clustering, and color.

What are the two basic types of data visualization? ›

Data visualization efforts must include the insights received from data, trends and patterns found within the data, as well as a way to discern complex data in a simplified manner. Data visualization comes in two basic forms: static visualization and interactive visualization.

What are the advantages and disadvantages of data visualization? ›

The Pros and Cons of Data Visualization
  • The Pros of Data Visualization. ...
  • Simplified communication. ...
  • Attention-grabbing. ...
  • Increased credibility. ...
  • The Cons of Data Visualization. ...
  • False correlations. ...
  • Axes Make the Difference. ...
  • Average Is Not the Best Statistic.

What is data visualization with examples? ›

Data visualization is the graphical representation of different pieces of information or data, using visual elements such as charts, graphs, or maps. Data visualization tools provide the ability to see and understand data trends, outliers, and patterns in an easy, intuitive way.

Why visualize data and what are the benefits of data visualization? ›

Data visualization is a powerful way for people, especially data professionals, to display data so that it can be interpreted easily. It helps tell a story with data, by turning spreadsheets of numbers into stunning graphs and charts.

What is the power of data visualization? ›

Data visualization allows the information presented to be more digestible. It also fosters better communication and collaboration among team members and stakeholders. Nonetheless, without visualization, it's a challenge to communicate the data findings and enable non-technical stakeholders to make informed decisions.


Top Articles
Latest Posts
Article information

Author: Maia Crooks Jr

Last Updated:

Views: 6108

Rating: 4.2 / 5 (63 voted)

Reviews: 94% of readers found this page helpful

Author information

Name: Maia Crooks Jr

Birthday: 1997-09-21

Address: 93119 Joseph Street, Peggyfurt, NC 11582

Phone: +2983088926881

Job: Principal Design Liaison

Hobby: Web surfing, Skiing, role-playing games, Sketching, Polo, Sewing, Genealogy

Introduction: My name is Maia Crooks Jr, I am a homely, joyous, shiny, successful, hilarious, thoughtful, joyous person who loves writing and wants to share my knowledge and understanding with you.